I am a magazine nerd, and if there was a scholarship offered
on the basis of number of magazines I’ve read, I’d win it. Lusting over fashion
is just getting worse with age and especially after you have worked for a fashion
magazine. What is most fun now is noticing every detail that is put in producing
a shoot to make it look like the way it does. Right from conceptualising a mood-board
to the kind of looks it needs (clothing references), hair and makeup and the
location are imperative to the making of a good fashion shoot. Each element is
important even if it is only contouring the cheeks, pulling out lashes or
adding glitter under the eyes. Great aesthetic implemented on an ingenious
concept along with sharp styling and mind blowing editing are the little things
that make for fabulous editorial work.
Some of our favourite examples include Grace Coddington’s imagination having
no boundaries whilst Carine’s styling concepts with wild animals making our
knees weak. We love Hedi Silmane’s minimalist concept where Angelina Jolie
needs no detail (ELLE US) and classic styling by Zac Posen for the America’s
sweetheart Jennifer Anniston (Harper’s Bazaar). These stalwarts are known for
creating everything from scratch (even an eye-lash). And yes, one day we would
like to see the world through Mario Testino’s eyes who has shot nearly every
best fashion shoot, whether they are archival or trending right now!
Glamourous covers, quirky styling, swimsuit issues and the
art inspired versions throw a huge spectrum for categorizing magazine styling. Along
with beautiful people, a niche in vision and detailing is what we notice when
we scroll through some of our favourite editorial work. Clean spaces with
combinations of colour-contrasts, razor-sharp lighting and out of the box
styling coupled with the sensuous chemistry of two or more beautiful people are
accessories that add that stark finish to great work.
We love to see the endless ways of creating fashion by the
most known fashion artists and we browse through some of our favourite ones
that have certainly turned heads. Flipping through magazines is not only to
know about the most trending celebrity or what to wear now, but evoke a tingling
fashion inspiration for fresh aesthetic and style.
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