René Gruau’s
sketches for Diorissimo (1956) are paintings to be
framed!
This particular illustration depicts a neo-Louis XVI chair
upholstered in the shade of pink that Dior applied to his dress design. It's
for a perfume called "Diorama". An unseen wearer has tossed a pair of
long white gloves and a spectacular black dress on the seat, leaving the
audience to believe that whoever was in that dress is now naked.
Fancy brush strokes and fine fashion illustrations are the mood for
the day. We research and curate René Gruau’s traditional poster-art graphics that
inspire us.
René Gruau’s works were a favourite of the haute couture
world in 1940’s and are pieces to be framed for the fashion appreciators. He
worked for the most coveted fashion houses such as Dior, Givenchy, Balenciaga,
Lanvin, and Schiaperelli. After sketching for Parisian magazines and newspapers like Femina
and Le Figaro he soon began working with high style magazines such as
Marie-Claire and L’Officiel. He moved to America and contributed to Harper’s
Bazaar and Vogue and became the exclusive artist for Flair magazine. His
advertising campaigns for Moulin Rouge and Lido de Paris involved an old-world
aesthetic, celebrating the fashion art graphics of Toulouse-Lautrec, Bonnard
and the pre-1900 Parisian artists. And the ‘IT’ poster at the time of the comedy drama film La Dolce Vita was designed by the
artist too.
Scroll down to
view our favourite picks by the Italian artist.
Image courtesy: Google images
