The ‘Purest’ Trends for A/W 2015 - Pure London 2015

I am a little late on this one, but there is no way I am skipping it. 

When likeminded style and design activists come together under one roof it concludes to be the perfect event. Yes it is where designers and buyers do business but it is also where new visionaries, innovators and creatives of the fashion world look for opportunity. It is just the right place for new finds, emerging new trends and slightly offbeat style. 

With rows and rows of impeccable clothing, creative spaces and interesting visual merchandise were just the right touch. Rustic details, vintage furniture and complete store models were built on the floor. Walls were creatively done up whether they were decorated with frames, made of bricks or were just the old school wooden. Stunning and individualistic details were as diverse as the language barriers. From Spain to Italy, Germany to Portugal, all of Europe played part at the Pure London 2015 show. 

 

The most trending details for A/W 15 were seeming to be straight lines, over size shapes and subdued colour palettes. Not that I didn't get enough of those last year, but this year they are modified to cleaner, seriously well tailored and a tad sporty. Blankets have taken a new shape in the form of capes and cape jackets. Denim coats, check suits and leather trenches were the mini trends which will add ounces of chic to your wardrobe next season. Sleeveless long coats have taken a surprising new turn whilst mesh pants and tattered textures choose a more expensive look.

Emmy Design from Sweden are creators of tailor made vintage clothing, taking us right into the past we have always wanted to visit. Feminine flare jumpsuits, the 70’s folded norma jeans, 40’s work pants and the girl swirly coats from the 50’s was the boudoir this brand had to offer. 

Click here to browse the collection

Germany was all about serious felts and thick fleeces beautifully tailored into shapes that only offered minimalism. Not to stop at this but Faux Fur was everywhere. So whether you live in the Alps or not this is something that needs to be paraded by the fashion forward one way or another. From gloves to hats and footwear to swimwear everything was under one roof making it seemingly impossible to look at everything at Pure. 

 

Food for thought; it is always refreshing to discover emerging new talent and platforms like these makes it possible to touch and feel the trend right at its source. And I am on the constant look out for just this kind of newness to rip me out off my mundane life.