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Friday, 17 October 2014

Be a good sport: Alexander Wang for H&M

Following a heavily loaded fashion season and with all the couture and prĂȘt the industry has to offer we needed a tad break. By being obsessed with sports and of course hints of Wang's eponymous collections like the oversize logos and sharp tailoring we are kicked to say that it’s finally coming out: Alexander Wang for H&M. Reachable or not yet there always comes a time atleast twice a year when we are breathlessly waiting for a seriously cool collaboration to hit the racks (be it Beyonce or Rihanna for whoever).

While sports couture as a phenomenon has never failed, we still want to the see the brilliance created by the highly coveted designer. This time around there is a sense of some undercover urbanesque activity that is surfacing. The vibe’s gone sporty chic mixed with daring boyish hints and some bold footwear. Black to grey being the all hailing colour palette mixed with activity prone accessories and thick textured neoprenes giving life to silhouettes is seemingly refreshing for the retailer. His lookbook is a complete dash into kicking start the sporty autumn season. And now we are waiting to see how quickly these pieces vanish of the racks.

Note: Now when we think of thick scuba jackets and insanely cool sweatshirts only WangxHM comes to mind.  

The collection is going to hit stores and Hm.com on 6th November. Here’s a sneak peek into what Wang has created for H&M. 







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