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Friday, 20 June 2014

Editorials we LOVE!

I am a magazine nerd, and if there was a scholarship offered on the basis of number of magazines I’ve read, I’d win it. Lusting over fashion is just getting worse with age and especially after you have worked for a fashion magazine. What is most fun now is noticing every detail that is put in producing a shoot to make it look like the way it does. Right from conceptualising a mood-board to the kind of looks it needs (clothing references), hair and makeup and the location are imperative to the making of a good fashion shoot. Each element is important even if it is only contouring the cheeks, pulling out lashes or adding glitter under the eyes. Great aesthetic implemented on an ingenious concept along with sharp styling and mind blowing editing are the little things that make for fabulous editorial work.

Some of our favourite examples include Grace Coddington’s imagination having no boundaries whilst Carine’s styling concepts with wild animals making our knees weak. We love Hedi Silmane’s minimalist concept where Angelina Jolie needs no detail (ELLE US) and classic styling by Zac Posen for the America’s sweetheart Jennifer Anniston (Harper’s Bazaar). These stalwarts are known for creating everything from scratch (even an eye-lash). And yes, one day we would like to see the world through Mario Testino’s eyes who has shot nearly every best fashion shoot, whether they are archival or trending right now!

Glamourous covers, quirky styling, swimsuit issues and the art inspired versions throw a huge spectrum for categorizing magazine styling. Along with beautiful people, a niche in vision and detailing is what we notice when we scroll through some of our favourite editorial work. Clean spaces with combinations of colour-contrasts, razor-sharp lighting and out of the box styling coupled with the sensuous chemistry of two or more beautiful people are accessories that add that stark finish to great work.

We love to see the endless ways of creating fashion by the most known fashion artists and we browse through some of our favourite ones that have certainly turned heads. Flipping through magazines is not only to know about the most trending celebrity or what to wear now, but evoke a tingling fashion inspiration for fresh aesthetic and style. 



2 comments:

  1. Aastha, you must check out the Alice In Wonderland shoot for the Vogue US December 2003 issue. Shot by Annie Leibovitz and conceptualised by the genius Grace Coddington, it remans one of my most favourite editorial shoots. And if you haven't it, please do so ASAP, I have a feeling you and Nitiz will be bowled over by this shoot.

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  2. Oh wait, I just saw, that's the first image you posted. hahahaha. Never mind, ignore me!

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