The Banality of Avoiding Banality

For months now the perfect or even the not so perfect idea hasn't dawned upon me- the fashion writer self of mine that is- but what happened just now and I emphasize on the ‘just now bit’ was an idea stemming out of a term included in a particular article headline that I just came across, on of my favourite go to websites, i.e. the word banal.

All this while four months to be precise whenever I have tried to stir up some conception of a fashionable idea all I had in my sub-conscious was this feeling of jadedness. A mere 3 years in the industry and that too on the periphery but working in a research based profile might be accredited for the same. All the fashion blogs, one website after another, the fashion weeks and the critics, the instagrams and the tweets, marketing campaigns and the models, collaborations and promotions all originating from the need of a left-field and parallel ideology; something different and leading up to strategic attempts to seem like exactly the opposite of that- an accidental discovery or an inadvertent bulls eye.

As interesting as all of it is, like all creative things there comes a point of what next? That’s where banality strikes. The creative wayward mind that tries to escape monotony through the oddball channels of fashion ends up being perplexed because of reiterating attempts to do so and being caught up in a monotony of its own making. The process of breaking monotony ends up being a vapid cycle of its own.

The cardinal entities that constitute a concept, a business or and industry would always be there with varying amounts of changes, seamless and at times radical always prevalent. These transitions off-late have been extreme, unprecedented and instant owing to the fact that we have come into an age that calls for and inspires in you a need for the aforementioned different and unique. This when fueled by the technology and social media explosion of the recent times has at some levels made it a wee bit more complex and imperceptible and needing dwelling upon from time to time. This is perhaps the reason behind the recent evaluation of the role of fashion bloggers in the scene or the mere idea behind this particular piece.   

A window that opens from time to time for a creative individual to introspect or requiring a jolt to the mind is what I would attribute this state of banality to!!?? The next new ‘thing to beat’ would come soon inciting a whole new chapter of excitement and the best would sustain from time to time.